Dashboard

Digital Marketing Performance Dashboard

Comprehensive view of marketing performance, customer insights, and budget optimization

Total Revenue
Blended ROAS
Total Ad Spend
Total Conversions
Average Order Value
$70.00
Customer Acquisition Cost
$2.00
Lifetime Value
Total Sessions

Performance Overview

Sessions & Transactions Over Time
Ad Performance Trends
Platform ROAS Comparison

Audience Insights

Customer Segments
Age Distribution
Loyalty Tier Analysis
Loyalty Tier Details
Loyalty Tier Average Spend Average Orders Customer Count
Bronze $278.75 3.5 6
Gold $1644.36 14.0 5
Platinum $2089.88 17.5 2
Silver $652.42 7.7 7

Acquisition Channels

Sessions by Source
Device Distribution
Ad Platform Performance
Platform Metrics
Platform Spend Conversions Conversion Value ROAS CPA CVR (%)
Facebook $3534.80 169 $11930.00 3.38 $20.92 4.07%
Google Ads $4079.00 117 $8340.00 2.04 $34.86 5.79%
Instagram $3051.15 132 $9330.00 3.06 $23.11 3.89%

Marketing Attribution

Feature in Development: Advanced attribution modeling is coming soon. This will include first-touch, last-touch, Markov Chain, and Shapley Value attribution models.
Customer Journey Flow (Sankey Diagram)

Cohort Analysis

Feature in Development: Cohort analysis is coming soon. This will include retention rates by signup month, repeat purchase patterns, and customer lifecycle insights.
Cohort Retention Heatmap

30-Day Forecast

Feature in Development: Forecasting is coming soon. This will include 30-day projections for sessions, revenue, and conversions using time series modeling.
Performance Forecast

Budget Recommendations

Feature in Development: Budget optimization recommendations are coming soon. This will include suggestions based on marginal ROAS across channels and campaigns.
Recommended Budget Allocation

Increase Email Marketing budget by 40% due to highest ROI (5.1x).<br>Decrease Influencer Marketing spend by 57% and focus on targeted micro-influencers.<br>Increase Paid Search investment by 23% with focus on high-converting keywords.<br>Increase Social Media allocation by 33% with emphasis on conversion-optimized campaigns.<br>Reduce Display Ads budget by 31% and reallocate to higher-performing channels.<br>Implement changes before Q4 to maximize holiday shopping season performance.<br>For Email Marketing, focus increased budget on retention campaigns and automated flows.<br>For Paid Search, allocate increased budget primarily to branded and high-intent keywords.